The company began to expand in new frontiers of the model industry. In 1971 LEGO did start to target females with the advantages of furnishings and dollhouses; in 1974 this introduced its first real human figures, referred to as Minifigures; in addition to 1979 that expanded in space with sets offering astronaut minifigures, hop over to this web-site rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of charms elements marketed to young girls. This era also found the creation of a managing structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen getting started with the managerial staff and working to modernize the company’s manufacturing methods.
The 1972s also found the introduction of a method that allowed customers to select certain bricks they needed to purchase and create their own styles, rather than get pre-made packages; this was popular with adults, as well as children. In the same decade, Profano branched out into ancient territory with all the Castle subject, and in 80 the company added their first coach sets to its collection.
In 1989 Lego created the Pirate look, and with it lots of pirate boats, wilderness islands and treasure. The business also widened its assortment of facial movement, adding beards, eye updates and lip stick in addition to the standard two eye and smile. Some aged Lego collectors resented these types of changes, selecting the more simple faces of earlier styles.
As Profano expanded into a huge multinational corporation, it had to find ways in order to meet the demands of the big name clients like Focus on, Wal-Mart and Toys ‘R’ Us, which usually demanded bigger selections and faster shipment times. To maintain with these demands, the company did start to reduce total production time for new products by making more use of computerized set up systems.
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